Bumble dating app CEO Whitney Wolfe just leaped from screen to street with month-long pop-up installation Hive NYC. Bumble users and the curious public are invited to look around.
Hive offers a location for romantic, friendly, or business meet-ups and marks the first time any such apps have facilitated face-to-face meetings in such a direct way.
Adorably, Hive NYC is decorated with yellow honeycomb shapes and empowering wall quotes. Its decidedly feminine slant looks more like a networking and meet-up place (or the coolest sleepover ever) than a hot spot to take a date. Then again, why not just meet up on some comfy furniture and get to know each other in a cheerfully uncheesy spot? Who says it has to be dark and boozy?
Hive is just the latest cool expansion of Whitney Wolfe’s original brand. Bumble BFF and the emerging Bumble Bizz have formed organically from users looking for friends and collaborators on the friendly, no-stress app. Their demand for an easier way to delineate romance from socializing or networking has led Wolfe and her team to design new updates. Wolfe’s vision is to make the app a joyful collection of people who are proud to say they are members.
From its very design, Bumble gives women a push towards being heard and choosing what they really want. In her college days, Wolfe would text or call guys first with no trouble, but caught tons of shade from horrified friends. Wolfe understood that, by stipulating that women make the first move in Bumble, she’d be letting women off the hook.
In an interview with the Atlantic (11-01-2016), Wolfe blames dating norms and education for women’s lack of presence in leadership positions. She has never been good at sitting back and waiting, nor has she found it to be useful when she’s tried it. Once she made a goal, she was impatient to begin working towards it.
Whitney Wolfe finished the article with a call to action of sorts, calling on female leaders to stand up in their communities and nationally. Be visible and mentor, or else a movement can never take off. Bumble and Hive’s atmosphere of empowerment and focus on female leadership is just part of a very large picture, and it’s exciting to see.
Read more: Whitney Wolfe and the Future of Connections